Hi, I’m Emily!
I’m a Game Writer, a Producer, and an overall Video Game Nerd.
Emily Leonick
To make things short, I’m a writer who asks a lot of questions.
To make things long…
I've been working as a Game Writer and Producer for the last couple of years, but before that, I spent a good chunk of time as a Content Marketer and Strategist in various tech sectors. And because I've been a Freelance Writer since college, I've done a bit of everything from ghostwriting novels and scripts to crafting social media posts.
I’m looking to take that experience into my next Game Writer or Producer role.
One thing that sets me apart is my knack for game lore and storytelling. I've become the go-to person on my team for questions like, "What's the backstory on that statue in the game world?" or "What's the deal with these characters' relationships?" I'm all about consistency and making sure the story makes sense.
When it comes to project management, I'm a pro. I use Notion for my own life and projects, and in past jobs, I've used Jira and Confluence to keep things organized and on track. And because I love leaving things better than I found them, I always make sure to update team documentation or create it if it doesn’t exist yet.
Outside of work, you'll most likely find me in a bookstore, playing D&D, or hanging out with my dogs (check out the picture below!). And if you're curious about my gaming habits, my Steam activity is full of RPGs, various types of sims (Farming Sims hold a special place in my heart), and games that teach real-life skills.
Overall, I bring a unique blend of writing, project management, and gaming expertise to the table, making me a valuable addition to any creative team.
Writing Samples
Items
The Sims 4 Items
Item descriptions for TS4’s Building mode catalog. These items can be functional and decorative but are decided by the player.
Other
Witch of the Iroonwood
Playable narrative. The player must reverse a curse.
Narrative
The Eden
Excerpts of a longer sci-fi narrative. Includes information on the target audience, tone, setting, and main characters.
As a Producer
The Sims 4
Infants, Base Game major update
Growing Together, Expansion Pack
Horse Ranch, Expansion Pack
Basement Treasures, Kit
Greenhouse Haven, Kit
Grunge Revival, Kit
Book Nook, Kit
Engagement (Live Service) Releases
Unannounced, unreleased project
As a Content Strategist
Lost in Random, Zoink
NHL 22, EA Sports
F1 2022, Codemasters
Madden 23, EA Sports
NHL 23, EA Sports
The Lord of the Rings: Heroes of Middle-earth, Capital Games
Dead Space, Respawn
Credits
Associate Producer, Narrative
The Sims 4, Maxis (Electronic Arts)
Wrote copy across the game, including object descriptions, NPCs, world lore, patch notes, and more
Developed a style guide for The Sims 4 to improve consistency of tone and voice across the game
Served as Lore Expert for cross-team collaboration on scripts for a lore-focused series for social media and updated visuals and stories for NPCs in the base game
Spearheaded the Writing and Localization processes for five different Production teams, ensuring the work sent to the Loc team was within scope and on time. Also served as studio point of contact during work planning
Created and updated documentation on Confluence for Design and Production teams
Content Strategist
Worldwide Customer Experience, Electronic Arts
Managed the project management boards for the team, including JaaS, Hive, and Adhoc requests via email and Slack
Developed Content plans for seven game titles and four products (including account services) in line with launches or when the product was updated
Completed UX writing requests for the website, EA products (Origin and the EA App), emails, and research surveys
Reported on data for articles and social media and utilized data to course-correct plans when required, leading to an average 73.5% increase in page views from Q3 to Q4
Avocated for players’ needs in cross-department planning meetings
Writer & Editor
Freelance
Ghostwrote novels and scripts, working from pitch documents, and helped to develop novel ideas into multiple books
Edited writing from others for clarity, consistency, and grammar, often multiple times throughout the project
Developed social media calendars to hit beats in marketing campaigns
Produced newsletters and sent them out to client mailing lists
Designed multiple types of media (social media images, newsletters, websites, etc) as needed
Content Marketing
Multiple companies between 2018 - 2021
Developed short-form and long-form writing to promote thought leadership including blogs, social media posts, and scripts for webinars and commercials
Oversaw company's social media presence, including scheduling, creating campaigns, and creating assets using Adobe Suite
Managed external writers to ensure work was up to brand standards and on time
Edited work written by other members of the Marketing Team to align with company tone/voice and improve their understanding of writing conventions
Reporting on the success of Content and used that data to improve Marketing campaigns
Interviewed customers to produce case studies and whitepapers about their success stories
Recent Positions
Adobe Creative Suite
Asana
C++/C#
Confluence
Evernote
Figma
Google Suite
Hive
Jira/JaaS (Jira as a Service)
Microsoft Suite
Miro
Monday.com
Notion
Perforce
Twine
Trello
Unity
Certifications
Certified ScrumMaster (CSM)
Scrum Alliance